Tampere-talo

Tampere Hall brings EUR 47 million to Tampere in 2017

29.03.2019

Tampere Hall is a culture and conference centre with nearly half a million visitors in 2017. A recent impact study by Synergos, the Research and Education Centre of the university of Tampere, showed that the events held at Tampere Hall contributed a total of EUR 46.8 million to the city’s economy in 2017. This economic impact has increased by as much as 34 per cent over a period of four years.

The Mayor of Tampere, Lauri Lyly, is happy about Tampere Hall’s recent success:

– The new operational direction, the opening of the country’s only Muumin museum in Tampere Hall, the on-going popularity of the Tampere Philharmonic Orchestra, and the new innovative concepts have increased Tampere Hall’s economic impact in the region. We are also very happy about the significant impact Tampere Hall has on the wellbeing in the entire city area.

Tampere Hall’s income effect is remarkable, both regarding the cultural productions and business events. The concerts, for instance, have attracted EUR 15.5 million to the city and meetings organised by Finnish companies and organisations over EUR 10 million. On average, each concert customer spent EUR 110 and each Finnish meeting customer EUR 181 in Tampere during their visit. International conference visitors, instead, spent up to EUR 1,329 in Tampere. The visitors did not spend money only at Tampere Hall but also for transport, accommodation and other types of entertainment and recreation services.

– Tampere Hall Corporation’s turnover has grown by some 63 per cent during the past four years. We want to thank everyone at Tampere Hall for this positive outcome, together with the hundreds of companies and organisations who have put on events with us, states Paulina Ahokas, Tampere Hall’s CEO.

Collaboration with major hotel chain Marriott opens up unique opportunities

Tampere Hall plans to continue its renewal process and growth during the next strategy period. The culture and congress centre actively develops new services and event concepts which can help the city of Tampere on its journey to become the most sought after event city in the Nordic countries.

Tampere Hall has already launched a new club concept for the next year: the Sorsaklubi (Duck Club) intended for younger audiences and music lovers who do not usually attend traditional rock clubs. More new business initiatives and major culture and business events will be announced at the beginning of the year.

Another innovation that helps Tampere Hall grow and evolve is Finland’s first new Courtyard by Marriott hotel being built in connection with Tampere Hall. It is scheduled to open by the end of 2019 and expected to greatly increase the awareness and appeal of Finland internationally.

– Marriott hotels have over 110 million regular customers, and this collaboration opens up unique opportunities for Tampere Hall to organise national and international events, create and implement new concepts, and boost our sales, concludes Paulina Ahokas happily.

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